Velocity News

Velocity Voices: How Velocity's Marketing Team is Introducing a New Way to Tell the Company's Story

Looking back at the past 20 years, it's easy to see that innovation is at the core of everything Velocity does. 

During these two decades, Velocity has evolved from an application managed services provider to the leader of an emerging category that merges the Application Managed Services market with the fast-growing Cloud Managed Services market. This evolution is a testament to Velocity’s deep-rooted growth mindset and agility in proactively meeting ever-changing market needs and demands. Today, we continue to tailor, enhance, and build new cloud services to empower our customers to be their very best. 

Velocity's story of growth and innovation is one our 700+ team members know well. Now, Velocity's marketing team is on a mission to make sure the rest of the world knows our story, too. We interviewed Megan Ferringer, Velocity's Senior Creative Strategist, to learn how they're leveraging social media in new ways to make sure Velocity's multifaceted story is heard.  

You’ve been a part of Velocity’s marketing team for more than a year now. What excites you most about your role as their creative strategist?

Throughout my career, I’ve always been driven by one major goal: helping businesses tell their best story.

Whether it’s a global non-profit; a major consumer package goods producer; or a growing cloud managed services provider, I quickly realized that every brand has a story worth telling. It’s just a matter of pinning it down, refining it, and making sure it’s heard.

Today, I’m excited to bring that same passion to Velocity as their senior creative strategist. And truly, what an incredible time to be a part of this team. In a single year, Velocity has expanded its cloud services portfolio to anticipate virtually every stage of a company’s digitization journey. We’re talking everything from Cloud Managed Infrastructure to Cloud Data Modernization. That’s a lot of innovation—and during a pandemic, no less!

With this evolution, we identified a new opportunity to really capture and amplify Velocity’s multifaceted story. And increasingly, those stories are told and heard across social (that’s where we’re spending 144 minutes of our day, after all). To make sure the right stories are reaching the right people, we are excited to officially launch LinkedIn Showcase Pages.

Why did you decide to launch Showcase Pages?

There’s a lot of noise out there. At the same time, we’re all busier than ever. Today's consumer doesn't want to spend time sifting through content that doesn't provide some immediate value.

We want to make it easier for our followers to find the updates, news, guides, and insights that matter. We understand that our customers are at different stages of their digitization journeys, using different platforms, applications, databases, and so much more. 

We also know that our different lines of business, like our managed services for SAP, E-Business Suite, and JD Edwards, and our growing suite of cloud services, have different audiences—all with different needs. Instead of mixing these updates together on our main company page, we wanted to make it easier to quickly navigate to the content that’s relevant. That means less time scrolling through updates, and more time reading about the stuff that matters.

How do showcase pages work, and what are the benefits of using them? 

For large corporations (that’s us), one of the most exciting and underutilized features on LinkedIn are Showcase Pages. These pages allow a company that has multiple lines of business to create separate social presences while maintaining their main enterprise account. 

For Velocity, this means our followers will now have a feed purely dedicated to their ERP of choice and still have access to all of Velocity's innovation for cloud services through a dedicated showcase page for Cloud Services.

At the same time, this creates more space to tell our story on our main company page—a space where our followers can hear personal stories from our team, thought leadership pieces from our executives, or just simple updates to brighten their day.

There’s more: anyone can follow a Showcase Page the same way they follow a brand account. This allows our followers to receive updates from the Showcase Page in their feeds. By building separate follower communities, we can more effectively get the right content in front of the right audience.

Long story short (and that was a long story), we can’t wait to share what we’ve been up to. Keep an eye on our LinkedIn in the coming week as we roll out these new Showcase Pages!

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